1. Toyoda is 10 strokes when written in Japanese characters, and Toyota is only 8 strokes. (pictured below)
2. Eight is a lucky number in Japan because it's character resembles a mountain, and the Japanese believe mountains are lucky (like Mt. Fuji).
3. Toyota sounds more clear when pronounced than Toyoda.
4. The founder, Mr. Toyoda, wanted to separate his family from the company. He said the company was for the community of Japan, and did not want to think of it as a "family business".
I find the last one a little ironic because Akio Toyoda has been quoted many times as saying "My name is on every car..." and technically it's not!!
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